The ANATOMY of a B.I.G. IDEA

In this episode, Linda Bethea, Chief Marketing Officer at Danone North America, shares her journey from building iconic brands at Frito Lay, PepsiCo and Diageo to leading purpose-driven growth at Danone. She unpacks how Danone uses creativity as a growth lever, and why building the right culture, team, and consumer obsession is critical to unlocking big ideas. Linda reveals the mindset, systems, and decision-making frameworks behind creating brands that do well by doing goo

In this episode, Jolawn Victor, a global business leader with experience spanning PepsiCo, Headspace, Intuit, and GoCardless, shares how curiosity has shaped her approach to leadership and growth across industries and cultures. Jolawn offers a global perspective on what it takes to stay ahead in a world that’s constantly evolving—revealing how openness, agility, and a deep desire to keep learning have guided her through some of the most dynamic business environments.

Lets talk about why leaders must build a culture of innovation, now more than ever, and the steps to get started.

In this episode, Doug Munk, Senior Director of Innovation at Nestlé USA, reveals how Nestlé unlocked nearly $200 million in new growth by reimagining what innovation looks like at scale. Doug reveals the principles, discipline, and leadership mindset behind Nestlé’s scalable, sustainable innovation culture—and how empowering people, embracing failure, and matching ambition to scale creates not just products, but transformative growth.

In this episode, Susan Kim, CEO of Kopari Beauty, shares how she led Kopari through a bold transformation by leaning into brand DNA as her north star. She breaks down how aligning the right people, innovative products, and a clear purpose fueled Kopari’s rise as a leader in the clean beauty space.

In this episode, Matt Matros, a serial founder & entrepreneur with multiple 8-figure exits delves into the challenges of scaling a business.

This episode, Marissa Solis, Senior Vice President of Global Brand and Consumer Marketing at the NFL talks about how clarity and bold...

The Anatomy of a B.I.G. Idea is more than a podcast, it's a pod-class —a deep dive into what it really takes to bring big ideas to life....