The Culture Behind Bold Brands: How Purpose, Consistency, and Consumer Connection Drive Big Ideas

In this episode, Linda Bethea, Chief Marketing Officer at Danone North America, shares her journey from building iconic brands at Frito Lay, PepsiCo and Diageo to leading purpose-driven growth at Danone. She unpacks how aligning personal purpose with business strategy shaped her leadership approach, how Danone uses creativity as a growth lever, and why building the right culture, team, and consumer obsession is critical to unlocking big ideas. From fostering psychological safety and celebrating failure to turning small budgets into outsized cultural moments with brands like Stok Cold Brew, Oikos, and International Delight, Linda reveals the mindset, systems, and decision-making frameworks behind creating brands that do well by doing good.

FIND OUT IF YOUR LEADERSHIP AND/OR ORGANIZATION HAS THE CULTURE THAT FOSTERS BOLD THINKING. The Bold Brand Culture Checklist helps you evaluate whether your leadership is creating the conditions for a bold, differentiated brand. Click the Button Below

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