The DNA of Explosive Growth: Aligning People, Product & Purpose to Create a Game-Changing Brand

In this episode, Susan Kim, CEO of Kopari Beauty, shares how she led Kopari through a bold transformation by leaning into brand DNA as her north star. She breaks down how aligning the right people, innovative products, and a clear purpose fueled Kopari’s rise as a leader in the clean beauty space. From re-articulating the brand’s identity to launching best-selling products and expanding through retail giants, Susan reveals the vision, discipline, and decision-making behind building a brand that not only stands out—but pulls the business forward.

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